Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the...

From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their...

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...

Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms...

It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google...

As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day...

This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given...

You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never...

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...

Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a...

In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...

We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...

In June, we published a large statistical study on how Google’s local algorithm works. The study data suggested that citations did not...

In my last column on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process...

With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find...

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks...

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...