The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the...

When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin...

Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend...

Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at...

Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...

For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a...

Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital...

Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience,...

In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of...

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search...

Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to...

It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of...

Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that...

Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often...

Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on...

Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...

SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read...