Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to...

The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management...

There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link...

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...

Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in...

This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel....

I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months,...

There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks...

How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter...

Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can...

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at...

Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...

Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing...

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that...

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most...

When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do...

Here’s a familiar story: a group of locksmiths has filed a class action lawsuit against Google, Microsoft and Yahoo. They claim the...

As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with...