We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s...

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout...

Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of...

It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox....

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our...

A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text,...

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search...

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital...

SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle...

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a...

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m...

Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations...

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not...

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can...

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better...

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways...

I often hear experts talk about going after the low-hanging fruit of keywords. “Forget about the short tail,” they say. I agree that that...

SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually...