At last week’s
SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.”
In this post, I will cover that question-and-answer dialogue, though what you’ll see below are paraphrases rather than exact quotes. I have grouped the questions and used section headers to help improve the flow and readability.
Off-site signals
Barry: You’ve been saying recently that Google looks at other offsite signals, in addition to links, and some of this sounded like Google is doing some form of sentiment analysis.
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