Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was...

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all...

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about...

You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe...

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform...

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize...

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics....

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are...

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a...

If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases,...

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve...

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and...

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured...

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple...

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances...

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right...

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some...

What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than...

It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a...