Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a...

Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. I'm just gonna throw it out there;...

This week, Twitter announced that it will be tracking which mobile apps users download in order to improve its ad targeting capabilities....

In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough...

For several years now, the world has been watching Google roll out its revolutionary head-mounted display product, Google Glass, to mixed...

These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not...

Have you heard some rumblings about “Structured Snippets” in Google’s search results and are wondering what’s up with that? Don’t worry....

In 1990, Tim Berners-Lee developed a way to connect text documents stored on different computers together via hyperlinks. That project...

The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a...

Few, if any, CMOs have a deep understanding of search marketing. That means communicating the value of your search marketing efforts is...

Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about...

While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but...

How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...

For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...

The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same...