Every business should have but one goal: to be an authority in its industry. You might think the number one goal should be gaining new...

Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...

client relations result from the account manager’s inability to present and execute a viable strategy. Simply put, if the work process...

Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a...

Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to...

When I started writing this article a couple of weeks ago, I was going to write a guide to the data points that are available in the new...

It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not...

Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates...

Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use...

To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the...

Understanding the twists and turns consumers take on their path to purchasing electronics is an important step in capturing their...

Over the past several years, I’ve had the enormous pleasure of working with some the most amazing clients ever. Some are company owners...

Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...

Launching a new site is always exciting for those involved. But it can also be intimidating, not least because it is so hard to predict...

Despite the shift of local search from desktop to mobile, SMBs are still using desktop strategies for mobile marketing. While mobile ad...

The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often...

As it turns out, I’m not the only Search Engine Optimization (SEO) professional in the family. At 14, my daughter Chloe started creating...

At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences,...

It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...

It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...