Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Every business should have but one goal: to be an authority in its industry. You might think the number one goal should be gaining new...
top of page
Search
Data-Led Link Building: Audience Segmentation & Analysis
Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...
Do You Need To Better Prioritize Your Digital Marketing Efforts?
client relations result from the account manager’s inability to present and execute a viable strategy. Simply put, if the work process...
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a...
The 7 Characteristics That Can Make A Link “Bad” For SEO
Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to...
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
When I started writing this article a couple of weeks ago, I was going to write a guide to the data points that are available in the new...
The Only Way To Be Successful At SEO: Take A Holistic Approach
It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not...
Is Google’s Search Market Share Actually Dropping?
Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates...
RLSA Vs. Customer Match In AdWords: Similar But Different
Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use...
Six Steps To AdWords Conversion Tracking Bliss
To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the...
New Insights: The Consumer Journey For Electronics
Understanding the twists and turns consumers take on their path to purchasing electronics is an important step in capturing their...
How To Have A Great Relationship With Your Link Builder
Over the past several years, I’ve had the enormous pleasure of working with some the most amazing clients ever. Some are company owners...
TrueView For Shopping: Making YouTube The Next Big Shopping Destination
Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...
Site Redesign & Migration Tips To Avoid SEO & UX Disasters
Launching a new site is always exciting for those involved. But it can also be intimidating, not least because it is so hard to predict...
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Despite the shift of local search from desktop to mobile, SMBs are still using desktop strategies for mobile marketing. While mobile ad...
5 Things New Advertisers Need To Know About Google AdWords Campaign Settings
The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often...
SEO So Simple A Child Can Do It: In 5 Easy Steps
As it turns out, I’m not the only Search Engine Optimization (SEO) professional in the family. At 14, my daughter Chloe started creating...
Are Paid & Organic Search Distinct Channels? Not So Fast.
At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences,...
5 Major Differences Between Google Map Maker & Google My Business Guidelines
It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...
Google’s Year Of Change Hits Mobile Retail
It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...
bottom of page