Fahad HMay 2, 20181 min readSearcher intent: The secret ingredient behind successful content developmentSounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...
Fahad HMay 2, 20182 min readLet’s face it — clickbait works. Here’s how to use it to your advantageNo two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Fahad HMay 2, 20181 min readIntent-based keyword research: Let Google be your guideWhether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Fahad HMay 1, 20181 min readIs responsive web design enough? (Hint: No)As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Fahad HMay 1, 20182 min readHow to use a podcast to create smart and usable contentThis is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
Fahad HApr 17, 20182 min readWant to target position 0? Here’s what you need to make that happenWe know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Fahad HApr 10, 20181 min readAlready doing SEO? Add these two things to optimize for voice searchThat’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....
Fahad HApr 10, 20181 min readGoogle patent on related entities and what it means for SEOBut that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...
Fahad HApr 10, 20181 min readHow to align SEO and sales teams so everyone benefitsIt’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and...
Fahad HApr 10, 20181 min readThe power of podcasting: SEO keyword anglesfound here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...
Fahad HApr 5, 20181 min readHow to use the Knowledge Graph for higher rankingsTo pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...
Fahad HApr 2, 20181 min readSEO for multi-language websites: How to speak your customers’ languageIn my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
Fahad HApr 2, 20181 min readThe power of podcasting: How to boost your reputation and search engine rankingsIf you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
Fahad HMar 22, 20181 min read5 easy but smart SEO wins to boost content and link-building effortsWho isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...
Fahad HMar 22, 20181 min readSEO Ranking factors panel: SMX West session recapI attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...
Fahad HMar 22, 20181 min read4 concrete ways to use images to build links“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...
Fahad HMar 14, 20181 min read7 marketing and promotion tactics to get your content discoveredIt’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...
Fahad HMar 14, 20181 min readOptimize for voice search by keeping it short and to the pointOK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....
Fahad HFeb 28, 20181 min readAn easy way to see if Google thinks your webpages are keyword relevantWe all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...
Fahad HFeb 13, 20181 min readMonitoring web migrations: A checklist for moving from one site to anotherWhether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...
