Searcher intent: The secret ingredient behind successful content development
Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...
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Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Intent-based keyword research: Let Google be your guide
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Is responsive web design enough? (Hint: No)
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
How to use a podcast to create smart and usable content
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Already doing SEO? Add these two things to optimize for voice search
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....
Google patent on related entities and what it means for SEO
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...
How to align SEO and sales teams so everyone benefits
It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and...
The power of podcasting: SEO keyword angles
found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...
How to use the Knowledge Graph for higher rankings
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...
SEO for multi-language websites: How to speak your customers’ language
In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
The power of podcasting: How to boost your reputation and search engine rankings
If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
5 easy but smart SEO wins to boost content and link-building efforts
Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...
SEO Ranking factors panel: SMX West session recap
I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...
4 concrete ways to use images to build links
“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...
7 marketing and promotion tactics to get your content discovered
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...
Optimize for voice search by keeping it short and to the point
OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....
An easy way to see if Google thinks your webpages are keyword relevant
We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...
Monitoring web migrations: A checklist for moving from one site to another
Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...
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