Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...

That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....

But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and...

found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...

To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...