Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need...

Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last...

When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a...

Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice...

Alexander Supertramp / Shutterstock.com Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume...

Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a...

Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual...

Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs....

The good old search operators An easy way to find indexed subdomains is to use search operators. Start with “site:” and the root domain....

According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in...

Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can...

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of...

Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of...

By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...

There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing....

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...

We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....

Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering...

After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...

Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have...