Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the...

On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and...

Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of...

I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test...

For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016,...

There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel,...

It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles...

Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals...

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After...

It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...

SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65...

As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of...

More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively...

In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...

Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so...

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...

Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who...

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed...