You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never...

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...

Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a...

In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...

We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...

In June, we published a large statistical study on how Google’s local algorithm works. The study data suggested that citations did not...

In my last column on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process...

With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find...

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks...

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...

With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However,...

Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized...

Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same...

Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...

We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though...

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search,...

I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...

I am a big proponent of having multiple conversion options, especially in situations where you are selling a high-ticket item or a...

I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...

Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...