Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience,...

In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of...

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search...

Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to...

It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of...

Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that...

Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often...

Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on...

Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...

SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read...

In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links....

Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the...

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...

Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks...

We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding...

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm...