In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of...

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following...

Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because...

Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...

If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more...

Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come across the...

On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of...

I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid...

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I...

Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false...

During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...

The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might...

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small...

I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a...

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO...

Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote...

With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re...

So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search...

Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking...

After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult job in the...