Welcome to the second installment in my series on SEM account management. If you’re an SEM account manager and you’ve kept yourself from...

Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and...

If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print...

As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing...

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to...

The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35...

I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form...

When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management...

There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link...

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...

Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in...

This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel....

There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks...

How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter...

Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can...

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at...

Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...

Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing...