It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google...

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of...

Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then...

One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic...

Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and...

The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...

Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide...

Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR)...

When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of...

Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews....

At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into...

Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I...

SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and...

In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account...

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded...

GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup....

Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages...

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more...

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know...