Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and...

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year...

Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t...

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the...

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO...

As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong,...

Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months...

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...

In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely...

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got...

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can...

On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to...

So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the...

Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO....

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good...

Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much...

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A...

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...