We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change...

Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead...

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to...

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in...

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider...

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to...

Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and...

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant”...

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital...

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This...

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built...

Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of...

Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of...

This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve...

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater...