From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of...

If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or...

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution....

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of...

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings,...

You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...

For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show...

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are...

For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted...

If you need water and decide that drilling a hole in Hoover Dam is a good idea, you’ll be rewarded with a thin stream that lasts for a...

Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the...

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s...

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which...

Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and...

In the retail space today, it’s no longer business as usual. Retail is in a constant state of flux as more and more brands announce store...

Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin...

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...