Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article...

A new survey commissioned by AdRoll found that marketers dedicated more of their online budgets to retargeting in 2014. The percentage of...

People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not,...

Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies...

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the...

Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help...

Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new...

In my last article, I told you about the retargeting trap — this is where marketers rush to put all their money into retargeting because...

Attracting a consumer no longer means luring them into your brick-and-mortar store. “Attracting” is now a much more loaded term and has...

Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the...

Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will...

Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns...

Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online...

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...

Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook...

Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on...

The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make...

The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...