Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within...

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof....

A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...

Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...

Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

TouchCR, a Chicago-based personalization and e-commerce platform, has recently come out with its own solution for cookie-less tracking....

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network. It was announced Thursday that Quora...

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores....

Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites....

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And...