Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to...

Image via Magnetic More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a...

Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. reports eBay is following Amazon’s lead...

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...

There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there...

claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...

The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of...

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media....

Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet...

Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...

You can imagine my angst at learning that a three-year-old child’s palate has already ruled out the seemingly infinite varieties of cake...

Brand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics...

Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed),...