Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate...

Widely-cited National Retail Foundation data suggested that Black Friday 2014 wasn’t nearly as successful from a sales perspective as...

After weeks of intense shopping research activity, shoppers last week pulled out their credit cards at a higher rate than we’ve seen yet...

Now, in holiday forecasts and surveys galore, mobile devices are projected to account for 53% of online shopping (IBM’s Quarterly Retail...

On Cyber Monday, product page views on e-commerce sites were up 5.5 times the pre-holiday daily average, and conversion rates were more...

Unfortunately, with a surge in orders comes the potential of a huge missed opportunity. Retailers nationwide will lose out on millions of...

It’s not yet Black Friday, but this week’s Marketing Land Online Retail Sales Report shows conversions up 6 percentage points over last...

Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a...

What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web. Why not use location data to send targeted...

This week’s Marketing Land Online Retail Sales Report shows traffic to e-commerce sites taking a significant jump, but shoppers seem to...

This week’s Marketing Land Online Retail Sales Report shows both traffic to e-commerce sites and conversion rates rising, though browsing...

This week’s Marketing Land Online Retail Sales Report shows both traffic and conversions are picking up for the holiday shopping season,...

The holiday season is a time when the symbiotic relationship between consumers and retailers is at its peak. Not only are consumers...

Well, it’s here. Halloween has officially passed and Thanksgiving is only a few weeks away. At this point, retailers should be well on...

We’ve all heard the adages that 80% of your revenue comes from 20% of your customers or that it’s 5-10 times more expensive to acquire a...

It’s that magical time of the year again, when brands and online businesses are pushing to get the absolute most from their assets to...

As mentioned in my previous column, digital interactions will influence 50% of in-store sales by the end of 2014 — up from 36% in...

However, this surge in sales mean retailers are often pulled in several different directions, strapped for time, and more likely to fall...

“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...

Imagine you are working at a flourishing brick-and-mortar electronics store. It’s a typical autumn Sunday and a customer walks in. He...