
3 Overlooked Retargeting Strategies For Retailers
“The future is already here — it’s just not very evenly distributed.” –William Gibson. While Gibson was talking about the relationship...

Retailer Mobile Strategies Start With Driving In-Store Sales
Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result,...

How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?
I am guessing that by now, you have heard about this little newsbyte from Google on its major algorithm change to reward websites...

6 Steps For Building Better E-Commerce Prototypes
They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...

The 7 Most Meaningful Dimensions For Customer Segmentation
Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...

Why Most Brands Fail At E-Commerce (And 4 Keys To How To Fix It)
I’m told e-commerce is a breakneck industry — “innovate or die.” Yet I see so many successful brands more or less doing what they’ve been...

From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing
Photo by Christopher Macsurak and used under a Creative Commons license. Fashion Week in New York has come and gone, and once again,...

The Role of Data Analytics in Successful Retail Acquisition Campaigns
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their...

The Most Important E-Commerce Marketing Trends Of The 2014 Holiday Season & What They Mean In 20
Holiday 2014 is a wrap. For online shopping in the U.S., it was a good season with strong growth (aided by mostly-cooperative weather and...

What Retail Marketers Can Learn From Dating Apps’ Game Of Love
Dating apps are extremely successful at encouraging habitual use, and there’s more at play than Maslow’s hierarchy of needs. Over the...

The Definitive Guide To Pinterest For E-Commerce
These days, it’s easy to get swept up in every shiny new marketing trend. Will the next big push be towards advertising on wearable tech,...

Leverage These Holiday Learnings For 2015 Retail Marketing Success
Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this...

3 Steps To 2015 Marketing Success For Retail Standouts
The end of the year often feels like a blur. There’s the frantic November and December push to get campaigns prepped and out the door....

How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data]
Mobile engagement is the fastest moving target marketers have ever faced. Its pace of adoption is growing exponentially faster than any...

Online Browsing Remains Strong During Christmas Week, But Conversions Slow
Online holiday shopping activity slowed during the Christmas week but certainly didn’t stop entirely. Traffic was still clocking in at...

Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches
Online shopping activity was still going strong in the week before Christmas, with conversions up 1.5 times as compared to the baseline...

Marketing Land’s Top 10 Retail Columns In 2014
This year saw the debut of our Retail Column and Holiday Retailer section, as Marketing Land set about providing useful information to...

8 Reasons Why Loyalty Programs Are Imperative For Marketers
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the...

3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to...
























