10 Best Practices To Winning In Digital Retail (E-Retail)
Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now...
Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now...
“The future is already here — it’s just not very evenly distributed.” –William Gibson. While Gibson was talking about the relationship...
Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result,...
I am guessing that by now, you have heard about this little newsbyte from Google on its major algorithm change to reward websites...
They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...
Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...
I’m told e-commerce is a breakneck industry — “innovate or die.” Yet I see so many successful brands more or less doing what they’ve been...
Photo by Christopher Macsurak and used under a Creative Commons license. Fashion Week in New York has come and gone, and once again,...
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their...
Holiday 2014 is a wrap. For online shopping in the U.S., it was a good season with strong growth (aided by mostly-cooperative weather and...
Dating apps are extremely successful at encouraging habitual use, and there’s more at play than Maslow’s hierarchy of needs. Over the...
These days, it’s easy to get swept up in every shiny new marketing trend. Will the next big push be towards advertising on wearable tech,...
Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this...
The end of the year often feels like a blur. There’s the frantic November and December push to get campaigns prepped and out the door....
Mobile engagement is the fastest moving target marketers have ever faced. Its pace of adoption is growing exponentially faster than any...
Online holiday shopping activity slowed during the Christmas week but certainly didn’t stop entirely. Traffic was still clocking in at...
Online shopping activity was still going strong in the week before Christmas, with conversions up 1.5 times as compared to the baseline...
This year saw the debut of our Retail Column and Holiday Retailer section, as Marketing Land set about providing useful information to...
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the...
It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to...