How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...

The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of...

With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more...

And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...

McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

In December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one...

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...

This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...

According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on...

new social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language...

Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...

You’re trying to find a journalist to pitch. Muck Rack has been a standout service in that regard. Now it’s added a feature that it hopes...