Fahad HMay 28, 20196 min readHow to maximize social media traffic to your siteHow good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
Fahad HJul 13, 20161 min readEarned engagement and fragmented audiences: kickstart your process in the enterpriseThe problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of...
Fahad HMay 10, 20161 min read5 ways SEO and PR should be working togetherWith a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more...
Fahad HFeb 11, 20163 min readThe New Face Of Public Relations: Tricks And Tools Of Today’s PractitionerAnd you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...
Fahad HOct 29, 20152 min readREI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black FridayIn an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...
Fahad HAug 27, 20153 min readBurger King’s Call For A One-Day Truce With McDonald’s Is RebuffedMcDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...
Fahad HMay 27, 20154 min readWhat Marketing Agencies Can Learn From HubSpot’s GrowthIn December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one...
Fahad HMar 7, 20145 min readWhy Brands Should Turn To Bloggers Instead Of Celebrity SpokespeoplePop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...
Fahad HJan 30, 20144 min readA Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” PlansThis is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...
Fahad HDec 30, 20131 min readWith More Than 4 Million Followers, Anderson Cooper Is 2013’s Most Popular Journalist On TwittAccording to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on...
Fahad HSep 5, 20131 min readVocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tagsnew social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language...
Fahad HJul 17, 20132 min readNeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral SensationCan a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...
Fahad HJul 1, 20132 min readMuck Rack Adds Search For Journalists By Google PageRank FeatureYou’re trying to find a journalist to pitch. Muck Rack has been a standout service in that regard. Now it’s added a feature that it hopes...
