The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...

PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...

Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...

A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too...

Don’t get me wrong — I’m an optimist. Learning from our previous mistakes is the key to future success, as long as they are not repeated....

manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...

At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with...

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies...

We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the...

In real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...

technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots...

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...

As with Customer Match in Google and Custom Audiences in Facebook, for example, advertisers can upload customer or prospect email lists...

AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....

35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s...

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...