If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for...

Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter...

Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey...

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content...

scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...

Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...

updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...

programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...

Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at Cannes. “At best it’s...

A new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...