In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...

Google AdX, OpenX and Rubicon Project held onto their top-three rankings on the January Seller Trust Index of programmatic ad sellers...

That programmatic has long had a transparency problem has been well documented. Buyers have had less than adequate insights into the...

Since I began my career in digital media more than 13 years ago, the way publishers generate revenue has changed significantly. Not long...

Marketers, agencies and publishers have been hard at work since 2011 to establish a measurement framework for digital that allows for...

After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...

A poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days,...

In a new paper titled “State of Viewability Transactions 2015,” the Interactive Advertising Bureau (IAB) aims to set expectations as the...

Mobile advertising platform, InMobi, launched the ability to target mobile app audiences through programmatic direct buys in a...

Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On...

It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...

Sharethrough, which enables advertisers to distribute their content via dynamical native ad units on publisher sites, announced today...

Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech...

Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....

In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough...

One of the greatest fears publishers face is an impending loss of revenue, based on the spread between what they earn selling their...

Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its...

The holiday season is a time when the symbiotic relationship between consumers and retailers is at its peak. Not only are consumers...

Today’s CMO has become accustomed to approving programmatic marketing budgets. The perfect combination of price, performance, and...