In 2013, Google began offering advertisers the ability to buy ads on a viewable rather than a served-impression basis, and the company’s...

Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on...

Every time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best...

After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...

Sridhar Ramaswamy,Google’s SVP of ads and commerce, spoke about ad blocking for the first time publicly during Advertising Week in New...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital...

A new study found large gaps in the numbers of respondents who said they use programmatic (67 percent) compared to the number who say...

AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...

While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

This fall, Hulu will begin selling ads programmatically across its platforms on desktop, mobile and connected TVs with the help of...

Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models...

Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using...

Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. Those...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

Photo by Flickr user David Goehring Ever since the days of Rockefeller and Carnegie, the idea of a large company acquiring a smaller one...

The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding...

Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...