Fahad HApr 28, 20162 min readExperian launches PII-matching audience targeting platform to reach 85% of the USExperian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...
Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HApr 26, 20162 min readPaperG, now “Thunder,” offering cross-channel creative tools for display and socialPaperG began in roughly 2007 as an automated display ad creation tool for the small business (SMB) market. It evolved into an enterprise...
Fahad HApr 26, 20161 min readOpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile webOpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that more than 50...
Fahad HApr 25, 20163 min readVideo ad platform Videology now utilizes Nielsen data for combined online/TV targetingThe integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...
Fahad HApr 21, 20163 min readMobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcementsAttribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...
Fahad HApr 21, 20162 min readGoogle launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devicesDaniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...
Fahad HApr 15, 20164 min readHow to ensure your campaign uses the best-available targeting dataIt’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
Fahad HApr 15, 20165 min readIs an RTB supply crisis looming? Ad buyers and sellers debateAs programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year,...
Fahad HApr 13, 20163 min readGoogle counters header bidding with exchange bidding for Dynamic AllocationThe DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...
Fahad HApr 12, 20161 min readNielsen launches Marketing Cloud with eXelate infrastructureA year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...
Fahad HApr 5, 20164 min readThree ways to foster brand devotion in the Age of the CustomerBrands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...
Fahad HMar 31, 20163 min readAd network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an adAdvertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...
Fahad HMar 30, 20167 min readThe comprehensive guide to video advertising in 2016The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...
Fahad HMar 25, 20162 min readGerman mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platformMobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Fahad HMar 24, 20161 min readFacebook Audience Network partners with third-party mediation platforms, including Twitter’s MRokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Fahad HMar 24, 20162 min readIAB releases a calculator to show how much ad spend goes to programmatic ad tech feesHow much of that ad buy went to ad tech vendors, and how much ended up funneling to the publisher? That’s long been a thorny question in...
Fahad HMar 22, 20161 min readIAB offers tactical advice for publishers tackling viewabilityTo help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical...
Fahad HMar 22, 20162 min readSensing vulnerability, Out-of-Home goes on the attack against digital displayIn what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Fahad HMar 22, 20166 min readAdobe unveils its next-generation Marketing CloudThe Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...
