Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

PaperG began in roughly 2007 as an automated display ad creation tool for the small business (SMB) market. It evolved into an enterprise...

OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that more than 50...

The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...

It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...

As programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year,...

The DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...

A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...

Brands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...

Advertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...

The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...

Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...

Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...

How much of that ad buy went to ad tech vendors, and how much ended up funneling to the publisher? That’s long been a thorny question in...

To help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical...

In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...