Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...

From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on...

New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and...

Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...

This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new...

Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....

Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...

Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York...

Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...

Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...

Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...

Image from MobileFuse New York City-based MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX,...

A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...

Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next...

The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...

From a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience...

“For years, marketers have used Tapjoy to sponsor in-app content for consumers, creating a deep emotional connection with their brands...

As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...

Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part...

Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...