Can you trust your media buying agency?
Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...
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Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on...
Taykey opens Trends Advertising targeting to programmatic
New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and...
Taboola teams with AppNexus to sell native placements programmatically
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merk
This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
Build effective consumer relationships with ads that use intent data
Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...
Email marketer Bluecore adds advertising to its resume
Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York...
Demystifying the display advertising landscape
Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...
Survata offers first online surveys targeted at second- and third-party user segments
Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...
Catching up on the Google Performance Summit
Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...
MobileFuse launches a “curated” open platform for selected publishers
Image from MobileFuse New York City-based MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX,...
Taykey unveils a free online trend-watcher
A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...
Can virtual reality save digital advertising from itself? These companies are betting on it.
Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next...
Adobe pumps up its Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...
News360 adds native ads to its free publisher analytics
From a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience...
Tapjoy launches private in-app ad exchange, powered by Rubicon Project
“For years, marketers have used Tapjoy to sponsor in-app content for consumers, creating a deep emotional connection with their brands...
Facing Facebook, Google and Amazon, brands pool their data
As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...
Vertical video ads now available programmatically from Virool and Rubicon Project
Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part...
Go ahead and swing at mobile, marketers — even if you miss
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...
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