
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...

Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added...

Pinterest expected to hit $1 billion ad revenue by 2020
Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
Pinterest Shop the Look Pins are now available to SMBs and influencers. Pinterest is making Shop the Look Pins, a free product-tagging...

Pinterest opens API to give brands more insights on influencer campaigns
Pinterest is expanding its Marketing Partners program to include third-party influencer marketing platforms, starting with eight...

Pinterest says it has 250 million active monthly users
rvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest...

Pinterest says it will attract some 50M back-to-school shoppers this season
As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting...

Pinterest opens up wide-format Promoted Videos to all advertisers
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times...

Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide...

The big list of political ad policies from leading social & search platforms
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...

How to use Pinterest to drive high-volume traffic on auto-pilot
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital...

Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands
Pinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home...

Search is more than Google: Mastering vertical search optimization
Search is all around us; it is embedded into smartphone devices and is the fulcrum of artificial intelligence (AI)-powered digital...

Spredfast launches Vault to better control access to brands’ social accounts
Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...

Pinterest redesigns business profile pages with monthly viewer counts
Pinterest is giving the 1 million businesses on its platform refreshed profile pages. The company aims to give brands more control over...

Pinterest reports 50% gain YoY in SMB advertisers
rvlsoft / Shutterstock.com Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is...

Pinterest’s head of ad products exits company less than 6 months after taking over ad business
Pinterest has confirmed that its head of ad products, Jon Alferness, has left the company and that it has made a change to its product...

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping...

Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...
























