Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...

Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against...

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by...

Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused...

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each...

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’...

Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities...

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no...

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday...