Fahad HApr 29, 20193 min readBing Ads rebrands as Microsoft AdvertisingFirst there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand...
Fahad HFeb 26, 20194 min readTop 5 Facebook creative design pitfalls to avoidFacebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...
Fahad HJan 31, 20193 min readAgencies say search, social spend will rise, but increases target 5 platformsSource: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Fahad HJan 30, 20193 min readClient in-housing, competition for talent top digital agency concernsSAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
Fahad HJan 23, 20196 min readThe Most Critical Google Ads (AdWords) Trends of 2019Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Fahad HJan 22, 20191 min readAmazon adds customer acquisition metrics for display, video, Sponsored Brands campaignsAmazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Fahad HNov 21, 20186 min readThe Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportionWelcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of...
Fahad HNov 20, 20184 min readProduct listing ads, digital co-op and the $13 billion opportunityThe day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
Fahad HOct 29, 20185 min read5 ways to make your holiday advertising campaigns more profitableFor retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
Fahad HOct 26, 20183 min readSmall businesses more likely to shift ad budgets from search, display, paid social to AmazonAmazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
Fahad HOct 22, 20185 min readSEO agencies – Important questions to ask before choosing oneHave you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HSep 13, 20183 min readExclusive: Survey shows social media poised to capture holiday ad spendSo how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
Fahad HSep 10, 20184 min readExpert management of Bing Shopping Ads just got easierHistory has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...
Fahad HSep 7, 20181 min readFind anomalies in your campaign spending with this Google Ads scriptHave you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...
Fahad HSep 6, 20182 min readAvoid the 8 most common pitfalls of automated biddingno one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...
Fahad HSep 5, 20182 min readGoogle’s somewhat-new guide to totally excellent adsintroduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...
Fahad HAug 30, 20181 min readThere is no reason to manage bids manuallyI believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...
Fahad HAug 17, 20181 min readExpanded phrase match negatives: A script for misspellingsAs paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are...
Fahad HAug 17, 20182 min readThe Google expanded text ad CTR lift that never wasResponsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15...
