Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand...
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Top 5 Facebook creative design pitfalls to avoid
Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Client in-housing, competition for talent top digital agency concerns
SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of...
Product listing ads, digital co-op and the $13 billion opportunity
The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
5 ways to make your holiday advertising campaigns more profitable
For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Exclusive: Survey shows social media poised to capture holiday ad spend
So how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...
Find anomalies in your campaign spending with this Google Ads script
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...
Avoid the 8 most common pitfalls of automated bidding
no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...
Google’s somewhat-new guide to totally excellent ads
introduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...
There is no reason to manage bids manually
I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...
Expanded phrase match negatives: A script for misspellings
As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are...
The Google expanded text ad CTR lift that never was
Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15...
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