Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand...
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand...
Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of...
The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
So how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...
no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...
introduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...
I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...
As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are...
Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15...