Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...

If there’s one word to describe the biggest online marketing stories of 2016, I’d choose “variety.” We cover a wide breadth of online...

From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land’s most popular columns of the year...

Welcome back to our annual year-in-review coverage! Over the past few weeks, we have been revisiting popular stories from 2015 as we...

Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade...

The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the...

Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for...

You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might...

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...

In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital...

With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....

This time of year, it’s all about retail and shopping. But Marketing Land’s columnists kept us awash in valuable retail information the...

Despite some concerns earlier this year that content marketing may have reached a plateau, there was still no stopping the forward march...

From veteran search marketers to those simply looking for ways to integrate search into their overall marketing plan, readers have been...

So what are the most successful marketers doing right? Our expert columnists took a look at everything from ways to maximize a small...

2015 was a year of significant change for digital marketers, agencies and brands — many of whom watched and reacted as new platforms...

As Marketing Land editors, we love to compile these lists at the end of the year. The process gives us important insights into what’s on...

Here we are, dear readers — the last day of 2014 has arrived! As we charge eagerly into the new year, let us pause and reflect on the...

Social Media Marketing may not be the digital marketing darling du jour, but that just means it’s settling into the mix — and becoming a...