According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...

a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t just the first screen or the only screen —...

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital...

I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for...

technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business...

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...

the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact,...

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...

Oracle’s suit against Google has been brought back to life by a federal appeals court. The underlying lawsuit involved Google’s...

And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and...

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....

Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and Meredith, launched Stories...

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the...

“Hey Google, send money to daughter.” Starting this week, you’ll be able to send money through Google Assistant. The virtual...

According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...

Google announced several app promotion and monetization initiatives for game app developers on Thursday. The announcements, made ahead of...

Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that...

French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is...

Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad...