
Marin: Search Spend And Click Volume On Tablet Ads Rising
In just the last few months, the percentage of search ads being clicked on tablets, and the percentage of spend dedicated to the devices,...

Marketing Mobile Apps
In my last column, we discussed the dilemma of when to build a mobile web site vs. when to build a native mobile app. I find this...

Facebook To Offer App-Related Mobile Ads, WSJ Says
The Wall Street Journal cites “people familiar with the company’s plans” in saying that Facebook will give advertisers a way to “place...

Report: Malicious Android Apps Have Quadrupled In 2012
The company reports that it identified about 5,000 malicious Android apps in the first quarter of 2012 — a number which rose to 20,000 by...

Ten (Or So) Services To Make Your Site Mobile Friendly
One of the most common problems I encounter in the course of my work is the issue of optimizing for mobile. If app-makers don’t optimize...

How Marketers Can Reach And Capitalize On “Second Screen” Audiences
According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and...

Google Analytics Goes Mobile – Launches App Analytics
In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App...

Report: Twitter Now Generating The Majority Of Ad Revenue From Mobile
Twi Twitter mobile ads have only been around for all advertisers since April, yet have been making a mobile splash that Facebook and...

Google Shows Nexus 7 Tablet, Media-Streaming Device “Q” At Developer Conference
The deep integration of Google’s content store, Google Play, together with its $199 pricing makes the Nexus 7 a direct and formidable...

Instagram Unleashes New “Explore” Tab In Version 2.5
Instagram is taking steps towards more customized content with the release of version 2.5 and the “explore” tab. Instead of simply...

Facebook Likes Go Mobile
Six months ago mobile was one of Facebook’s weakest areas. Today it is one of their brightest and most promising sectors. Facebook has...

Which Comes First, The Site Or The App?
One of my favorites is, “What should I develop first — a mobile site or a mobile app?” It’s an easy question to answer, at least in most...

DudaMobile: Restaurant Category Dominates Among SMBs With Mobile Sites
a partnership with Google to help accelerate small business adoption of mobile sites. Because the company builds mobile websites and is...

Microsoft Brings Larger, More Integrated (But Still Silent) Ads To Skype Calls
Microsoft Advertising is rolling out what it calls a “Conversation Ad” for Skype — a 300×250 medium rectangle that sits in the Windows...

Apple Begins Rollout Of Mobile Wallet Functionality With Passbook App
The list grows longer by the week it seems. Joining that list, as of yesterday, is Apple — almost. At the WWDC event yesterday Apple...

Twitter: 60 Percent Of Users Access Via Mobile
It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was...

Will Siri And Voice Search Change Mobile Marketing?
Mobile phones are, after all, phones, so it’s natural that they respond well to voice commands. So it’s no surprise that voice search has...

IAB: Mobile Marketing Worth $5.3 Billion Globally In 2011
A new analysis by the Interactive Advertising Bureau and partners finds the global mobile advertising market was worth $5.3 billion in...

Facebook Allows “Sponsored Story” Ads To Targeted To Mobile Specific Users
reported that the “Sponsored Stories” ad format has been opened to Facebook advertisers. The “Sponsored Stories” feature a more organic...
























