
4 Ways To Prepare For The Search, Social & Mobile Tipping Point
This is a derivative work from an image used by permission from istockphoto According to the 2013 Internet Trends report released in May...

Why You Should Be Doing Mobile Marketing, If You Aren’t Already
It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way...

Report: Huge Global Mobile Advertising Revenue Surge Tops $8.9 Billion In 2012
Adding weight to the mantra that 2012 was the year of mobile advertising, a new report finds mobile advertising revenues jumped 83% to...

Human Demand Launches Retargeting Platform For Mobile App Developers
launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile...

Beware: As Mobile Grows, Desktop May Decline
I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over...

Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization
It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company’s focus on content...

Mobile Market Share: Android, iPhone Gain While Others Flail
released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones....

Quixey Launches “Sponsored Apps” Beta, Alternative To In-App Advertising For App Markete
App search engine Quixey launches its Sponsored Apps program in beta today. The Sponsored Apps program allows app marketers to target...

The Real Impact Of Mobile On Marketing: More Visual Content
As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of...

What Do Google’s Smartphone Ranking Changes Mean For Marketers?
For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that...

Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year
ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on...

5 Top Tips For Marketing Your Mobile App Business
With hundreds of thousands of app developers out there, it is difficult to achieve app success. Competition is high, the market is busy...

Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands
The new solution came out of Microsoft’s partnership with creative agencies — including AKQA, Big Spaceship, Razorfish, Team...

Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in...

Yelp Advertisers Now Able To Promote Transactions Directly From Yelp Business Listings
announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business...

Forget About Mobile Cannibalization: Its Rise Bodes Well For All
The media business has grown to a certain level of maturity. The ecosystem affords brands, marketers and agencies a vast tableau of...

Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]
The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more...

Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads
After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing...

Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends
App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the...