Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the...

When Mary Meeker, partner at Kleiner Perkins Caufield Byers, released her annual Internet Trends Report released this week there weren’t...

Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...

Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its...

It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the...

The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away...

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and...

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

Some people might interpret this as an invasion of privacy. Others might appreciate that they’d have to take one less step when...

Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on your...

released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage...

What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much...

Mobile devices are our own personal Sherpas — or, as Woz said in his popular keynote, “your most trusted advisor in the world.” Marketers...

A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers,...

Mobile Video Ad Inventory Growth & CPM Change By Week Mobile video ad inventory grew exponentially last quarter. In the US, the number of...

the company launched in February. With nearly half of Yahoo’s traffic now coming from mobile devices, the company says the ads were...

report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth...

If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google...

In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs...