Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity...

Offering a “best price” guarantee to customers certainly isn’t a new concept. In fact, the world’s largest public corporation, Walmart,...

Retailers are juggling a complex new landscape as their physical, online and mobile worlds converge. Customers are adopting mobile faster...

Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....

Like the changing of the tides, the seasonality of consumer-oriented marketing campaigns is largely predictable and easily recognizable...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

Fueled by surging growth by Android in emerging markets, smartphone companies shipped a record 301.3 million devices during the second...

As anyone who has ever taken a history class in junior or senior high school can attest, it’s not really the most interesting subject...

Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a...

Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures...

Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or...

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and...

After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now...

It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but...

A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver...

The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was...

When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that...

There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many...

There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the...

In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline...