There have been endless attempts to convince teens not to do drugs, drink alcohol or smoke pot. Some of them are effective. Some just...

By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing...

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the...

No one looks at ads, right? Especially those pesky little mobile ones. They’re just… so annoying! But what if a mobile ad was actually...

Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help...

Well here’s a fun and quirky little promotion which aims to celebrate the upcoming Jewish New Year and High Holiday season. BBR Saatchi &...

A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for...

Working with Achtung!, Philips Sonicare is out with a new app called Brush Busters. The app is designed to help parents master one of the...

Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups....

As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...

Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s...

Mobile video ad tech start-up, Vungle, today announced the launch of new serving technology for its ad for in-app video ads...

Image source: eBay EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the...

The Federal Trade Commission announced today Google has agreed to pay out, at least, $19 million in refunds to consumers for unauthorized...

Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...

This article is part of Marketing Land’s Holiday Retailer series. Let’s face it. Mobile shopping, especially on the smartphone, is still...

There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and...

There are more than a dozen providers of notifications for mobile apps. Portland-based Urban Airship has staked out a position as market...

Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen...