Although it’s early, there’s already a perception in the market that Bluetooth beacons are a commodity. That’s not quite true, but there...

Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement...

Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its...

Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry,...

Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on...

Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as...

Over the past few years, a lot of companies have developed a mobile app — or at least considered it. In some cases, a mobile app is...

Well, if sharing your most enjoyable experiences while on vacation weren’t already easy enough with Facebook, Twitter and Instagram,...

In last month’s column, we looked at three different usage-based stats that help frame the mobile ecosystem for marketers. Now that we...

released Windows Ad Mediator, an extension to help Windows Phone app developers fill more ad inventory. The extension allows developers...

Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities...

The holiday season is a time when the symbiotic relationship between consumers and retailers is at its peak. Not only are consumers...

Waterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale....

Whether it’s a text message from Express for a “20% off a $50+ purchase” deal or the instant video for Age of War at the end of a Ruzzle...

Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the...

Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of...

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search...

Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...

In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung...

We’ve all heard the adages that 80% of your revenue comes from 20% of your customers or that it’s 5-10 times more expensive to acquire a...