Mobilegeddon Hits & Misses
It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen...
top of page
Search
Google Says Micro-Moments Are The New Path To Purchase
Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...
InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange
InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...
Mobile Emoji App Helps Abused Kids Express Themselves
In an effort to make it easier for kids to talk about the less happy aspects of life — such as the difficulty of having alcoholic...
Google Announces Major Ads Push To Court App Developers
In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...
Multi-Channel Turns Multi-Generational
It’s about the connected combination of touchpoints across all her devices that meaningfully influence today’s consumer. Cross-device...
Cortana For Android, iOS Coming Very Soon, Windows 10 To Sync With iPhones, Android
Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync...
To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement
Here’s another salvo in the never-ending war against childhood obesity, and this one uses the power of technology and the motivational...
Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App
The brand and agency worked with China’s Tencent Maps to create a a customized, street-view-powered mobile app that highlighted Me &...
Why Mobile Programmatic Is The Next Frontier
Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by...
The Mobilegeddon That Wasn’t. What Happened?
Google’s April 21 mobile-friendly update, generally referred to as “Mobilegeddon” was announced a few months ago. Fear and anxiety spread...
[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads
The Financial Times reported Thursday that several European mobile carriers plan to block advertising as a way to stand up to the likes...
What Mobile Millennials Want: Structure Without Obligation
The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in...
Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]
study from AppLovin and TUNE. AppLovin, a marketing automation and analytics platform, and attribution firm TUNE studied millions of...
Chinese Smartphone Market Slows As Apple Market Share Grows
User growth in the world’s largest smartphone market is slowing. That’s according to IDC estimates of Q1 2015 smartphone shipments....
Smartphone Share Stabilizes In US, Competitive Only At Margins
The US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android...
Succeeding In Mobile Display Advertising: Little Messages That Pack A Big Punch
The number of jokes I can make about trying to fit something large into a small space … When it comes to advertising in mobile...
Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope
Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is...
E-Commerce: Smartphone Traffic Grows 269 Pct, 90 Pct Of Carts Abandoned
Since Black Friday 2014 e-retailers have come to recognize that smartphones are now a major force in online shopping. However conversions...
BrightRoll Gives Advertisers Access To Nielsen Digital Ad Ratings
BrightRoll announced today it is expanding its mobile video ad solutions by offering access to Nielsen Digital Ad Ratings data across its...
bottom of page