The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar...

Are you noticing that you’re reading more on your phone than ever before? I’ve noticed that I’ve graduated from mindlessly scanning...

Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences, but substantial...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

We may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...

Today, mobile marketing firm FollowAnalytics is introducing Contextual Campaigns that can utilize pinpoint “mobile moments” to trigger...

Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most...

Of course, this doesn’t mean that all countries have mobile queries spearheading their search numbers, but instead that this mobile wave...

The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...

Shopping cart checkouts are the Heartbreak Hill of marketing. It’s where potential buyers hit a wall of indecision and leave their chosen...

The decade of mobile is finally upon us, and that’s leading many to conclude that companies and marketers must make mobile their top...

The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...

You may already be measuring the success of your marketing programs by tracking offline phone leads and using the data as proof of ad...

The Interactive Advertising Bureau opened a new front in its battle against ad-blocking companies Tuesday, announcing the creation of a...

Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...

It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...

At six percent, the mobile video growth rate for the second quarter of 2015 was the most modest since Q4 2012, when mobile video views...