Last week, I had the luxury of sitting in on a panel hosted by the Advertising Research Foundation titled, “Millennials Unplugged: What...

Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues...

“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help...

As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is...

Credit: From the Ubimo website It’s that time of year again. No, not the holidays. It’s the time when presidential politics gears up for...

The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding...

Google has made some of the biggest changes we’ve ever seen to the way it serves mobile ads over the past four months, helping to drive...

Google Now is Google’s predictive search solution that tries to anticipate a user’s needs before the user searches. It presents...

London-based Appnext, a self-serve monetization and app distribution platform, has launched an ad-serving solution that aims to help...

Today, app marketing/analytics firm Localytics is releasing a new capability to measure a marketing campaign’s true impact. Actually,...

In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows...

As over-the-air updates for Android 6, also called Android Marshmallow, start slowly rolling out to some Nexus devices, many SEOs are...

Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first instinct, but it’s a whole...

As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes...

With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the...

As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend...

I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on...

While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which...

Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages...