Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there...

Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...

We’re several years into the beacon and “Internet of Things” era, and only in the past year are we starting to move beyond pilot-stage...

It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...

From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...

The Accelerated Mobile Pages (AMP) Project was created  to improve the mobile web experience; pages built with AMP HTML load instantly on...

TK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...

UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...

Amazon reported earlier this morning that the second Prime Day was its biggest day ever. Despite some well-documented issues, orders were...

from Walmart to Best Buy have alarmed shareholders and employees alike in recent years with struggling profits and slumping sales. For...

US mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...

Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...

According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that one...

Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to...

Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....

We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...

The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier...

Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked...

nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...

Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...