Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may be
Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there...
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Facebook to aim app install ads at people most likely to buy a product, complete a level
Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...
Beco offers first battery-free beacon, which can run indefinitely on existing lighting
We’re several years into the beacon and “Internet of Things” era, and only in the past year are we starting to move beyond pilot-stage...
The 2016 guide to preparing for the holiday rush
It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...
Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to...
Mobile marketing AMPlification: Content, performance and measurement
The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on...
How Pokémon Go will level up local advertising
TK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...
Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”
UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail...
Prime Day the “biggest day ever” for Amazon and its Alexa devices
Amazon reported earlier this morning that the second Prime Day was its biggest day ever. Despite some well-documented issues, orders were...
How retailers are getting mobile engagement wrong
from Walmart to Best Buy have alarmed shareholders and employees alike in recent years with struggling profits and slumping sales. For...
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...
SMX Advanced recap: Advanced Google App Deep Linking
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...
Can Google boost Android Wear with new Nexus-branded, AI-powered smartwatches?
According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that one...
AMP: Above and beyond
Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to...
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...
Forecast: 33 percent of internet users will be ad blocking by next year
The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier...
InMobi to pay nearly $1 million following FTC charges of location tracking deception
Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked...
Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...
Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...
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