according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users...

“Why would we continue to pay any attention to organic search on mobile when Google is only showing ads?” she says. “I just read a report...

Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...

Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...

Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average...

According to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...

We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch that the numbers would have...

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based...

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

For experienced marketers looking for advice on how to leverage beacons and hyper-local targeting, “Beacons: The Opportunities,...

As authors Perry Marshall and Talor Zamir wrote in their book, “Ultimate Guide to Local Business Marketing,” “If you’re not tracking call...

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling...

What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading...

It’s no surprise that mobile usage is growing by leaps and bounds, but today’s ad spending doesn’t necessarily match up with the amount...

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while...

There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display...

Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones...

Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile...

Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for...