
Goodbye Email, Hello Rich Media Messaging
“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a...

50+ Essential Mobile SEO Resources
It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over...

4 Data-Driven Tips For A Successful Mobile Marketing Plan
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...

Going All Responsive Is Not Always “One Size Fits All” With Mobile
What if I told you that you could recover upwards of 200 percent in lost smartphone traffic by ensuring your site’s mobile experience was...

5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...

One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in...

oPhone DUO May Increase Online Sales With The Power Of Smell
Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting implications for online...

The Flight Path: The New Cross-Device Customer Purchase Journey
While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...

The Rich Media Messaging/Sweepstakes Combo Wins For Brands And Participants
Margarine, potatoes, artificial intelligence, Femat’s Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating...

3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility
Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile...

The Convergence Of Mobile Apps & Search Is Happening. Get Ready!
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...

How To Create Memorable Mobile Video Content: Tips From 3 Pros
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the...

Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and...

How To Prepare For MoCo: Mobile, Content & Advanced SEO
What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much...

Last-Mile Local Marketing With Mobile: An #LSA14 Retrospective
Mobile devices are our own personal Sherpas — or, as Woz said in his popular keynote, “your most trusted advisor in the world.” Marketers...

What Can Keyword Planner Tell Us About Mobile Search Behavior?
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google...

How You Can Use Geo-Location To Turn Mobile Traffic Into Offline Gold
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses...

Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet...

Google Wallet & Apple Passbook: A Brand’s Next Best Friends
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s...
























