How To Do Location-Based Push Marketing Without Going Too Far
This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their...
This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their...
“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a...
It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over...
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...
What if I told you that you could recover upwards of 200 percent in lost smartphone traffic by ensuring your site’s mobile experience was...
As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in...
Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting implications for online...
While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...
Margarine, potatoes, artificial intelligence, Femat’s Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating...
Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile...
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the...
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and...
What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much...
Mobile devices are our own personal Sherpas — or, as Woz said in his popular keynote, “your most trusted advisor in the world.” Marketers...
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google...
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses...
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet...
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s...