London-based Appnext, a self-serve monetization and app distribution platform, has launched an ad-serving solution that aims to help...

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar...

Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...

App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook...

Google’s previous format for app install interstitials, on the left, is being replaced by the new style on the right. Google has rolled...

Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are three times more likely to...

Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...