mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...

mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...

A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...

from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...

Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...

rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...

Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...

Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...

65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...

From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...

Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...

Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...

Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...

If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The...

Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...

When it comes to data, you can’t be too real-time. That appears to be the moral of AppsFlyer’s announcement today that it is releasing...

Whatever else it may be remembered for, last February’s Super Bowl will be recalled for the war of TV commercials waged by makers of free...

Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...

YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and...