Hold that SDK: Mobile app advertising help is on the way
mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...
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Google gives app marketers more ways to promote their apps with ads
mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...
Report: Apple Search Ads are driving installs with high retention rates
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...
Which came first, the mobile app or the audience?
from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...
Twitter’s app install ads go native inside its ad network
rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...
Google is adding a second ad slot in Play Store search results
Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...
Keyword-driven ASO: a quick primer
65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...
Mobile marketing platform Tune opens up a Multiverse
From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...
Facebook to aim app install ads at people most likely to buy a product, complete a level
Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...
How to tailor your app display ads to targeted segments
Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Consumers shape new world of search advertising
Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...
Apple iAd’s App Network Shutting Down
If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The...
Surviving Google’s New Policy Against Interstitial Ads
Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...
Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
When it comes to data, you can’t be too real-time. That appears to be the moral of AppsFlyer’s announcement today that it is releasing...
New Report From Fetch: TV Ads Boost App Installs
Whatever else it may be remembered for, last February’s Super Bowl will be recalled for the war of TV commercials waged by makers of free...
Google’s Latest App-Install Ad Lets Users Test-Drive Games Before Installing
Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...
YouTube Shopping Ad Formats Now Available To All AdWords Advertisers
YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and...
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